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	<title>Comments on: Why You Bought That Book</title>
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	<link>http://www.davidlouisedelman.com/book-promotion/why-bought-book/</link>
	<description>Science Fiction Novelist, Blogger, Web Programmer</description>
	<pubDate>Thu, 20 Nov 2008 21:54:22 +0000</pubDate>
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		<title>By: Mark</title>
		<link>http://www.davidlouisedelman.com/book-promotion/why-bought-book/#comment-523</link>
		<dc:creator>Mark</dc:creator>
		<pubDate>Wed, 07 Feb 2007 19:22:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidlouisedelman.com/?p=173#comment-523</guid>
		<description>Very interesting!
I can state that my own buying habits have changed in the past few years. It used to be "browse the bookstore, looking for interesting artwork and back-of-book blurbs". The bookstore people never have a clue, minimum wage people who come and go.

In the past years though things have changed. My primary source of non-fiction comes from magazine reviews..if the subject matter sounds interesting and it was given a review that makes it sound like I would enjoy it, I will consider purchasing. For fiction, I find I make heavy use of the "those who bought this book also liked" feature of the online websites such as Amazon. It leads me to books I never would have known existed. I also carefully read ALL of the online reviews about the book. In many cases the reviewer will give reasons why they did not like it and I can then agree or disagree (usually). I tend not to read any "professional" reviews as they usually are more concerned with things I don't care about (just as professional movie critics rarely match my tastes).

I find the "inside the book" features do not do anything for me, reading a page or two may give a taste of the writers syntax abilities but won't help me choose if I like the books plot.

Mark</description>
		<content:encoded><![CDATA[<p>Very interesting!<br />
I can state that my own buying habits have changed in the past few years. It used to be &#8220;browse the bookstore, looking for interesting artwork and back-of-book blurbs&#8221;. The bookstore people never have a clue, minimum wage people who come and go.</p>
<p>In the past years though things have changed. My primary source of non-fiction comes from magazine reviews..if the subject matter sounds interesting and it was given a review that makes it sound like I would enjoy it, I will consider purchasing. For fiction, I find I make heavy use of the &#8220;those who bought this book also liked&#8221; feature of the online websites such as Amazon. It leads me to books I never would have known existed. I also carefully read ALL of the online reviews about the book. In many cases the reviewer will give reasons why they did not like it and I can then agree or disagree (usually). I tend not to read any &#8220;professional&#8221; reviews as they usually are more concerned with things I don&#8217;t care about (just as professional movie critics rarely match my tastes).</p>
<p>I find the &#8220;inside the book&#8221; features do not do anything for me, reading a page or two may give a taste of the writers syntax abilities but won&#8217;t help me choose if I like the books plot.</p>
<p>Mark</p>
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		<title>By: Ellen</title>
		<link>http://www.davidlouisedelman.com/book-promotion/why-bought-book/#comment-522</link>
		<dc:creator>Ellen</dc:creator>
		<pubDate>Fri, 15 Dec 2006 16:40:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidlouisedelman.com/?p=173#comment-522</guid>
		<description>I used to be a bookseller, and though I've never bought any books that way myself, I did recommend a lot to other people, some of whom did end up buying them. (Say, 5 or 10 a week -- though some of those were things I recommended as "similar to" rather than things I had loved myself.)</description>
		<content:encoded><![CDATA[<p>I used to be a bookseller, and though I&#8217;ve never bought any books that way myself, I did recommend a lot to other people, some of whom did end up buying them. (Say, 5 or 10 a week &#8212; though some of those were things I recommended as &#8220;similar to&#8221; rather than things I had loved myself.)</p>
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		<title>By: L'Ombre de l'Olivier</title>
		<link>http://www.davidlouisedelman.com/book-promotion/why-bought-book/#comment-521</link>
		<dc:creator>L'Ombre de l'Olivier</dc:creator>
		<pubDate>Wed, 13 Dec 2006 18:33:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidlouisedelman.com/?p=173#comment-521</guid>
		<description>&lt;strong&gt;Why I Bought Those Books&lt;/strong&gt;

I just saw this interesting pair of posts asking readers why they bought three recent books and reporting on the results. Well, somewhat late to the party I shall list why I bought the most recent 6 books (it doesn't matter its the SAME reason for al...</description>
		<content:encoded><![CDATA[<p><strong>Why I Bought Those Books</strong></p>
<p>I just saw this interesting pair of posts asking readers why they bought three recent books and reporting on the results. Well, somewhat late to the party I shall list why I bought the most recent 6 books (it doesn&#8217;t matter its the SAME reason for al&#8230;</p>
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		<title>By: Yaron</title>
		<link>http://www.davidlouisedelman.com/book-promotion/why-bought-book/#comment-520</link>
		<dc:creator>Yaron</dc:creator>
		<pubDate>Tue, 12 Dec 2006 19:59:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidlouisedelman.com/?p=173#comment-520</guid>
		<description>&lt;em&gt;something like 26,000 words&lt;/em&gt;
Things like Amazon's 'Inside This Book' excerpts are also good in this regard. Though not as good, since while often their snippets are enough, at other sometimes it leaves me with the sense that I really couldn't read enough to get an impression.
And that gets the opposite effect because what else should I feel about a book that I couldn't get a clear impression of even after getting to read it? It may not the book's fault, but that the not-surprising effect it gets.

So do give excerpts, but give enough. It pays.

&lt;em&gt;Now you tell me!&lt;/em&gt;

Well, you didn't ask me earlier, did you? Not my fault for keeping you in the dark.
The nerve of some people, I tell you... ;)</description>
		<content:encoded><![CDATA[<p><em>something like 26,000 words</em><br />
Things like Amazon&#8217;s &#8216;Inside This Book&#8217; excerpts are also good in this regard. Though not as good, since while often their snippets are enough, at other sometimes it leaves me with the sense that I really couldn&#8217;t read enough to get an impression.<br />
And that gets the opposite effect because what else should I feel about a book that I couldn&#8217;t get a clear impression of even after getting to read it? It may not the book&#8217;s fault, but that the not-surprising effect it gets.</p>
<p>So do give excerpts, but give enough. It pays.</p>
<p><em>Now you tell me!</em></p>
<p>Well, you didn&#8217;t ask me earlier, did you? Not my fault for keeping you in the dark.<br />
The nerve of some people, I tell you&#8230; <img src='http://www.davidlouisedelman.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /></p>
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		<title>By: David Louis Edelman</title>
		<link>http://www.davidlouisedelman.com/book-promotion/why-bought-book/#comment-519</link>
		<dc:creator>David Louis Edelman</dc:creator>
		<pubDate>Tue, 12 Dec 2006 17:37:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidlouisedelman.com/?p=173#comment-519</guid>
		<description>Thanks for that, Yaron. I agree with both your points, and I'm very pleased that Pyr is letting me post large swaths of &lt;em&gt;Infoquake&lt;/em&gt; on my website (something like 26,000 words).

You say: &lt;em&gt;First books in a series are at a disadvantage over stand-alone books. First books in a series which are also the author's debut... are in an even greater disadvantage.&lt;/em&gt;

Now you tell me! I honestly thought I was being savvy when I started writing a series as my debut, but I've since discovered otherwise.</description>
		<content:encoded><![CDATA[<p>Thanks for that, Yaron. I agree with both your points, and I&#8217;m very pleased that Pyr is letting me post large swaths of <em>Infoquake</em> on my website (something like 26,000 words).</p>
<p>You say: <em>First books in a series are at a disadvantage over stand-alone books. First books in a series which are also the author&#8217;s debut&#8230; are in an even greater disadvantage.</em></p>
<p>Now you tell me! I honestly thought I was being savvy when I started writing a series as my debut, but I&#8217;ve since discovered otherwise.</p>
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		<title>By: Yaron</title>
		<link>http://www.davidlouisedelman.com/book-promotion/why-bought-book/#comment-518</link>
		<dc:creator>Yaron</dc:creator>
		<pubDate>Tue, 12 Dec 2006 17:31:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidlouisedelman.com/?p=173#comment-518</guid>
		<description>There are two more factors that can influence a book buying decision.

The first is somewhat related to familiarity with an author's previous work, and is the ability to sample the actual specific book.
Which can increase the chances of buying the book for two different reasons.

Buying a book is a gamble. You're putting down money in the hope that you'll buy something you'd enjoy enough to justify the cost. And all the book buying criteria are ways to make the gamble less chancy. If you read previous works by the author, there's a chance the quality will remain consistent. If you get recommendations, other people liked it, maybe ones you know how to relate your tastes to, so you may as well. Even a high quality cover could indicate that the publisher invested in the other aspects of the book, so it's likely they also carefully monitored the quality of the actual content.

But sampling the actual book, that takes the whole gable out of it. You don't have to guess and hope that you'd like the book. You know you do.
Well, assuming you actually do, anyway. I hope this discussion focuses on buying books the reader will actually like...

Sure, quality can vary inside a book as well, but that's very rare. If you like the first chapter, or few chapters, you'd like the rest of the book. And once the book is a sure thing, that puts it ahead of the competition with other books which are still gables and guesswork.

The second reason is that (assuming the sample is large enough to get a good idea of the characters and plot) the reader is already invested in the book. You started to read it, so you want to finish. And since the best way to finish reading the book is to buy it (unless both the entire book is offered, and the reader is one of those strange strange people who enjoy a book just the same if they read it on a computer screen), you'd buy it. Before you buy books you care less about and haven't even started reading.

This can give any book an advantage that is otherwise reserved for second, and later, books in a series. The reader already wants to know what happens next.

Which kind of brings us to the other influencing factor. One which I think only has a negative influence, so there's little chance of catching it on any "why did you buy the last few books" questionnaire.

First books in a series are at a disadvantage over stand-alone books. First books in a series which are also the author's debut... are in an even greater disadvantage.

A series requires more investment in advantage. You know when you buy the first books that you'd eventually either have to buy more books, or will have to abandon a story in the middle.

For a known author you really like that's less of a problem, since you have a higher likelihood for believing you'd enjoy the entire series and won't mind buying the other books. Sure, there are cases of series going downhill in the middle, but it's far from being a rule.

For a debut novel, though, and especially one where the author doesn't have accessible short stories, or anything else published, it's a big hurdle to pass. A debut is always a bigger gamble, but instead of gambling on one book the reader is asked to gamble on a series of books.

There are also people who don't want to read a series until it's entirely out. Meaning that they'll only buy a book in a series when they buy the whole series. And that's even harder to do when you don't have any experience with the author.

It's not a huge problem. I bought quite a few first in a series debuts myself. But it does get the book a harder time when prioritizing which books to buy.</description>
		<content:encoded><![CDATA[<p>There are two more factors that can influence a book buying decision.</p>
<p>The first is somewhat related to familiarity with an author&#8217;s previous work, and is the ability to sample the actual specific book.<br />
Which can increase the chances of buying the book for two different reasons.</p>
<p>Buying a book is a gamble. You&#8217;re putting down money in the hope that you&#8217;ll buy something you&#8217;d enjoy enough to justify the cost. And all the book buying criteria are ways to make the gamble less chancy. If you read previous works by the author, there&#8217;s a chance the quality will remain consistent. If you get recommendations, other people liked it, maybe ones you know how to relate your tastes to, so you may as well. Even a high quality cover could indicate that the publisher invested in the other aspects of the book, so it&#8217;s likely they also carefully monitored the quality of the actual content.</p>
<p>But sampling the actual book, that takes the whole gable out of it. You don&#8217;t have to guess and hope that you&#8217;d like the book. You know you do.<br />
Well, assuming you actually do, anyway. I hope this discussion focuses on buying books the reader will actually like&#8230;</p>
<p>Sure, quality can vary inside a book as well, but that&#8217;s very rare. If you like the first chapter, or few chapters, you&#8217;d like the rest of the book. And once the book is a sure thing, that puts it ahead of the competition with other books which are still gables and guesswork.</p>
<p>The second reason is that (assuming the sample is large enough to get a good idea of the characters and plot) the reader is already invested in the book. You started to read it, so you want to finish. And since the best way to finish reading the book is to buy it (unless both the entire book is offered, and the reader is one of those strange strange people who enjoy a book just the same if they read it on a computer screen), you&#8217;d buy it. Before you buy books you care less about and haven&#8217;t even started reading.</p>
<p>This can give any book an advantage that is otherwise reserved for second, and later, books in a series. The reader already wants to know what happens next.</p>
<p>Which kind of brings us to the other influencing factor. One which I think only has a negative influence, so there&#8217;s little chance of catching it on any &#8220;why did you buy the last few books&#8221; questionnaire.</p>
<p>First books in a series are at a disadvantage over stand-alone books. First books in a series which are also the author&#8217;s debut&#8230; are in an even greater disadvantage.</p>
<p>A series requires more investment in advantage. You know when you buy the first books that you&#8217;d eventually either have to buy more books, or will have to abandon a story in the middle.</p>
<p>For a known author you really like that&#8217;s less of a problem, since you have a higher likelihood for believing you&#8217;d enjoy the entire series and won&#8217;t mind buying the other books. Sure, there are cases of series going downhill in the middle, but it&#8217;s far from being a rule.</p>
<p>For a debut novel, though, and especially one where the author doesn&#8217;t have accessible short stories, or anything else published, it&#8217;s a big hurdle to pass. A debut is always a bigger gamble, but instead of gambling on one book the reader is asked to gamble on a series of books.</p>
<p>There are also people who don&#8217;t want to read a series until it&#8217;s entirely out. Meaning that they&#8217;ll only buy a book in a series when they buy the whole series. And that&#8217;s even harder to do when you don&#8217;t have any experience with the author.</p>
<p>It&#8217;s not a huge problem. I bought quite a few first in a series debuts myself. But it does get the book a harder time when prioritizing which books to buy.</p>
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		<title>By: Josh</title>
		<link>http://www.davidlouisedelman.com/book-promotion/why-bought-book/#comment-517</link>
		<dc:creator>Josh</dc:creator>
		<pubDate>Tue, 12 Dec 2006 16:22:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidlouisedelman.com/?p=173#comment-517</guid>
		<description>But all's fair in love and marketing wars, right? I mean, things like printing stickers with your name on it and pasting them over all the other author's names, bringing in extra copies of your book jackets and slipping it over all the other books on the rack, peeling off the 30% discount stickers on every book but yours...hmm...what other fiendish methods might there be?

I'm having too much fun trying to think up things now. Must stop.</description>
		<content:encoded><![CDATA[<p>But all&#8217;s fair in love and marketing wars, right? I mean, things like printing stickers with your name on it and pasting them over all the other author&#8217;s names, bringing in extra copies of your book jackets and slipping it over all the other books on the rack, peeling off the 30% discount stickers on every book but yours&#8230;hmm&#8230;what other fiendish methods might there be?</p>
<p>I&#8217;m having too much fun trying to think up things now. Must stop.</p>
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		<title>By: David Louis Edelman</title>
		<link>http://www.davidlouisedelman.com/book-promotion/why-bought-book/#comment-516</link>
		<dc:creator>David Louis Edelman</dc:creator>
		<pubDate>Tue, 12 Dec 2006 14:18:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidlouisedelman.com/?p=173#comment-516</guid>
		<description>Sure, Josh, that would probably do wonders for your sales. Keep in mind, though, that publishers &lt;em&gt;pay&lt;/em&gt; for those spots at the front of the store. How much? From $10,000 to $20,000 for a few weeks, according to &lt;a href="http://www.nytimes.com/2005/06/05/books/review/05KENN01.html?ex=1166072400&#038;en=07f39052b143d761&#038;ei=5070" rel="nofollow"&gt;this &lt;em&gt;New York Times&lt;/em&gt; article&lt;/a&gt;. So you're not likely to last long there.</description>
		<content:encoded><![CDATA[<p>Sure, Josh, that would probably do wonders for your sales. Keep in mind, though, that publishers <em>pay</em> for those spots at the front of the store. How much? From $10,000 to $20,000 for a few weeks, according to <a href="http://www.nytimes.com/2005/06/05/books/review/05KENN01.html?ex=1166072400&#038;en=07f39052b143d761&#038;ei=5070" rel="nofollow">this <em>New York Times</em> article</a>. So you&#8217;re not likely to last long there.</p>
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		<title>By: Josh</title>
		<link>http://www.davidlouisedelman.com/book-promotion/why-bought-book/#comment-515</link>
		<dc:creator>Josh</dc:creator>
		<pubDate>Tue, 12 Dec 2006 13:00:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidlouisedelman.com/?p=173#comment-515</guid>
		<description>So would it not behoove an author to go into a bookstore, gather up a stack of all their books and transplant them within 20 feet of the front door? I'll make a ridiculous use of nonsensical math and say that this simple practice should boost your book sales by 70%...or it's just way early and I haven't had my coffee yet. Wait...I don't drink coffee. Then what am I doing with this mug? Oh, it's empty. Nevermind.

Awesome survey though. You should do another. This time based on a writer's beverage of choice while in the "groove."

www.jrvogt.com</description>
		<content:encoded><![CDATA[<p>So would it not behoove an author to go into a bookstore, gather up a stack of all their books and transplant them within 20 feet of the front door? I&#8217;ll make a ridiculous use of nonsensical math and say that this simple practice should boost your book sales by 70%&#8230;or it&#8217;s just way early and I haven&#8217;t had my coffee yet. Wait&#8230;I don&#8217;t drink coffee. Then what am I doing with this mug? Oh, it&#8217;s empty. Nevermind.</p>
<p>Awesome survey though. You should do another. This time based on a writer&#8217;s beverage of choice while in the &#8220;groove.&#8221;</p>
<p><a href="http://www.jrvogt.com" rel="nofollow">http://www.jrvogt.com</a></p>
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		<title>By: Fiona Avery</title>
		<link>http://www.davidlouisedelman.com/book-promotion/why-bought-book/#comment-514</link>
		<dc:creator>Fiona Avery</dc:creator>
		<pubDate>Tue, 12 Dec 2006 00:45:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidlouisedelman.com/?p=173#comment-514</guid>
		<description>Good point, Mister Edelman! ^_^  I had forgotten about the cross-pollination of genres at the store front.</description>
		<content:encoded><![CDATA[<p>Good point, Mister Edelman! ^_^  I had forgotten about the cross-pollination of genres at the store front.</p>
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